Case Studies
2 minute read

Introducing Vivek Agarwal: Founder of the Celebrity-Favorite Brand Adored by Bella Hadid, Gigi Hadid, and Hailey Bieber.

Published on
August 31, 2023
Assel Beglinova
Co-founder & CEO @ Paperstack.

OOKIOH: Sustainable Elegance with a Vintage Touch

OOKIOH is a contemporary, eco-conscious brand that combines modern design with a splash of nostalgia, allowing you to live your best life while looking fabulous. Embracing a sustainable approach, Ookioh creates each piece using 100% regenerated waste materials, such as discarded fishing nets, transforming them into luxurious and environmentally-friendly swimsuits.

Inspired by the charm of the past, OOKIOH's designs reflect a unique blend of vintage aesthetics and modern sensibilities. The brand focuses on versatile and timeless pieces that can effortlessly transition from a sun-soaked beach day to a glamorous poolside party. With an array of styles, colors, and sizes, OOKIOH offers a diverse selection that caters to every body type and preference.

OOKIOH, pronounced o͞okēō, is a play on the Japanese word Ukiyo — the pleasure-seeking lifestyle of the Edo Japan period, and the famous Ukiyo-e woodblock prints that emerged from it. Literally translating to “the floating world,” the Ukiyo-e genre is all about traveling, female beauty, and living in the moment — could it get any better?

OOKIOH's commitment to sustainability extends beyond its choice of fabric; the brand actively supports ocean conservation initiatives and strives to minimize its carbon footprint throughout the production process. This dedication to ethical practices makes OOKIOH a guilt-free indulgence for the environmentally conscious fashionista.

Vivek Agarwal about Paperstack - “ Working with Paperstack as a capital provider has been seamless and beneficial for our business at OOKIOH. We sell direct-to-consumer as well as through retail relationships like Urban Outfitters, Madewell, and J Crew. You'd think accessing working capital for us would've been easy - but it hasn't been the case. With Paperstack, we were able to avoid the lengthy application process and cut right to our financials, which was enough to access the initial tranche of working capital. As our business grows, we can automatically tap Paperstack for additional working capital we need - which saves us valuable time and allows us to focus on our business.”

In summary, OOKIOH is a trendsetting brand that provides stylish, eco-friendly swimsuits. By choosing OOKIOH, you're not only making a fashion statement but also contributing to a cleaner, greener planet. Embrace the elegance of the past and the innovation of the present with OOKIOH, and enjoy living your best life in a sustainable style.


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