About us

Supercharging growth for consumer brands

At Paperstack, we're dedicated to fueling the growth of direct-to-consumer and retail brands through revenue-based financing solutions. With a passion for driving brand success, we work to provide tailored e-commerce solutions that empower our clients to achieve their growth ambitions.

Together, we're committed to being your dedicated growth partner, every step of the way.

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Built by founders, for founders

We are a team of repeat entrepreneurs, finance and technology executives, as well as experienced e-commerce operators, solving the biggest problem in the e-commerce space: access to capital. At Paperstack we are obsessed with helping our customers reach their revenue and profitability growth, by providing them with financial tools and resources they need to succeed.


Passion is our driving force. We are passionate about enabling e-commerce brands with the tools and resources they need to grow.


We are excited to leverage the latest advancements in AI and Machine Learning to disrupt how e-commerce brands access working capital.

Co-Founders of Paperstack
Our Story

Building a financial OS for the e-commerce industry

We started Paperstack out of our own frustration with the lack of financing options for e-commerce brands selling across DTC and retail channels.

While working in tax planning and small business lending, Assel realized that traditional banks weren't built to service the internet economy, so she decided to launch Paperstack - a solution to address the working capital needs of modern-day DTC and retail brands.

Since launching Paperstack, we've processed over 1500 funding applications and deployed millions of dollars. We are proud that over 84% of our customers are businesses run by women and diverse founders.

Our team

Meet the team

Our exceptional team at Paperstack is comprised of experienced professionals with a deep understanding of both finance and the retail landscape. With a shared passion for driving brand success, we work tirelessly to provide tailored revenue-based financing solutions that empower our partners to achieve their growth ambitions.

Assel Beglinova
Co-founder & CEO @ Paperstack.

Assel Beglinova, a Forbes 30 Under 30 honoree, is the Co-founder and CEO of Paperstack. Prior to this, Assel spent 5 years in finance, working in high-net-worth tax planning and small business lending.

Vadim Lidich
Co-founder & CTO @ Paperstack

Vadim Lidich is the Co-founder and CTO of Paperstack, with over 5 years of experience in technology. Prior to Paperstack, Vadim co-founded and exited 4 startups in PropTech, FinTech, LegalTech, and eSports.

Want to join our team?

Join us and help eCommerce businesses reach their potential.

Looking to grow your eCommerce business?

Get non-dilutive funding today and start growing your business with Paperstack.